Privacy Policy

This privacy policy explains how Ellis Style Consultancy Ltd, trading as lively-mint, collects, uses, stores, and protects information about individuals who use our website and services. We are committed to safeguarding your privacy and ensuring that your personal data is handled responsibly.

Information We Collect

We collect information in several ways depending on how you interact with us:

Information You Provide Directly

When you contact us or book our services, you may provide:

• Name and contact details including email address and postal address
• Information about your style preferences, body measurements, and lifestyle
• Photographs of your wardrobe or yourself for styling purposes
• Payment information when booking services
• Any other information you choose to share with us

Information Collected Automatically

When you visit our website, we may automatically collect:

• Technical information including your IP address, browser type, and operating system
• Information about your visit including pages viewed, time spent on the site, and navigation paths
• Cookie data as described in our Cookies Policy

How We Use Your Information

We use the information we collect for the following purposes:

• To provide our styling services and fulfil our contractual obligations to you
• To communicate with you about appointments, services, and enquiries
• To personalise our recommendations based on your preferences and needs
• To process payments and maintain financial records
• To improve our website and services based on how visitors use them
• To comply with legal obligations and protect our legitimate business interests

Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contract: Processing necessary to provide services you have requested
• Legitimate interests: Processing necessary for our business operations, provided these do not override your rights
• Consent: Where you have given explicit consent for specific processing activities
• Legal obligation: Processing necessary to comply with laws and regulations

Information Sharing

We do not sell your personal information to third parties. We may share information with:

• Service providers who assist with our business operations, such as payment processors and email service providers, under strict confidentiality agreements
• Professional advisers including accountants and legal counsel where necessary
• Authorities when required by law or to protect our legal rights

Data Retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Client records are typically retained for seven years following the completion of services, in line with UK tax requirements. You may request deletion of your data at any time, subject to our legal obligations.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted storage, secure transmission protocols, and restricted access to personal data.

Your Rights

Under data protection law, you have rights including:

• The right to access your personal data and receive a copy of it
• The right to rectification if your data is inaccurate or incomplete
• The right to erasure in certain circumstances
• The right to restrict processing in certain circumstances
• The right to data portability
• The right to object to processing based on legitimate interests
• Rights relating to automated decision-making and profiling

To exercise any of these rights, please contact us using the details below.

International Transfers

Your personal data is primarily stored and processed within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place in accordance with data protection law.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The date at the bottom of this page indicates when the policy was last revised. We encourage you to review this policy periodically.

Contact Us

If you have questions about this privacy policy or wish to exercise your rights, please contact us:

Ellis Style Consultancy Ltd (trading as lively-mint)
47 Clerkenwell Road
London EC1M 5RS
Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.